Services / Strategy, Analytics & ROI
05 · Strategy, Analytics & ROI
Know what works. Do more of it.
Every marketing euro should earn its keep. We connect strategy, data and reporting so you can see what really drives revenue — including the AI-driven discovery most dashboards still miss.
Why it matters
You can’t manage what you can’t see.
Broken tracking, disconnected tools and vanity metrics make it hard to know what’s working. And as buyers discover brands through AI assistants and zero-click answers, traditional attribution misses a growing part of the journey.
Capabilities
What we do
Growth strategy & consulting
Market, positioning and channel strategy built around your numbers.
AI transformation advisory
Where AI should change your marketing — and where it shouldn’t.
Marketing & sales audits
An honest assessment of what’s working, what’s not and why.
Tracking & attribution
Clean analytics and attribution, including AI and dark-funnel signals.
CAC, LTV & budget optimization
Unit economics that show where to invest next.
Dashboards & team enablement
Live reporting and AI training so your team decides faster.
Process
How it works
- 01
Audit the numbers
We review tracking, data and performance to build a reliable baseline.
- 02
Build the plan
A prioritized strategy with targets, budget allocation and owners.
- 03
Report & refine
Live dashboards and regular reviews that turn data into decisions.
Good fit
A strong fit if…
Not sure? Start with an AI visibility audit — it shows where the biggest opportunity is before you commit to more.
- You don’t trust your marketing data
- Leadership wants clearer ROI on marketing spend
- You’re planning next year’s budget
- You want a senior marketing view without a full-time hire
FAQ
Questions we hear a lot
Can you measure traffic from AI assistants?
Partly. Some AI referrals show up in analytics, and we combine them with prompt tracking, branded search trends and self-reported attribution to estimate the impact of AI discovery.
Do you work as a fractional marketing lead?
Yes. Many clients use our strategy and analytics service as a part-time, senior marketing function.
Which analytics tools do you use?
Typically Google Analytics 4, Looker Studio, your CRM’s reporting and specialist AI-visibility tools — adapted to what you already have.
Next step
Ready to make marketing pay?
Tell us where you want to grow. We’ll come back with a clear, honest view of where to start.