AI-driven content creation is the process of generating different types of content (text, images, videos, etc.) using the help of artificial intelligence. This is done through advanced algorithms and machine learning models, techniques that allow AI tools to identify users’ patterns, trends, and preferences. This type of content is generated, then curated and shared across various formats and platforms.
There are conflicting opinions regarding the use of AI and how it is impacting the progress of the digital environment, but we cannot deny how helpful this technology is for creators. Think of the production of blog posts, social media content, and multimedia presentations. If the process used to take hours before, now, AI can do the work for you in a few seconds.
However, it’s very important to note that the human touch is essential to deliver content that reads authentic and not automated.
Here are some of the most commonly used AI-driven content strategies in 2024.
1. Generate Content Ideas
Coming up with fresh and authentic ideas each time they have to post has become a challenge for creators, however, with the help of AI tools, this process is significantly simplified.
First, it’s important we clear up a misconception. Relying entirely on AI to generate content ideas is not the best approach to follow. AI is indeed powerful in brainstorming, but it’s important you know how to maximize its efficacy properly. And if you’re wondering how to do that, we have a few tips for you.
1.1 Get to Know Your Audience
Start with the fundamental questions: Who are you? What is your brand? How will you provide value? For example, if you own a tech company, you’ll want to provide value by teaching your audience what they don’t know. It can be anything from exploring newly released iPhone features, to exploring software development techniques.
Even if you don’t get all the answers you need at first, they will become more apparent as you continue to create content.
1.2 Research Existing Content
Once you start to understand your target audience, the next step is researching existing content within your niche. Study similar brands, competitors, and influencers by analyzing what they’re offering. Pay attention to their popular blog posts, trending reels, or posts that have high engagement on social media. The objective is not to copy but to get inspired by successful content trends that might help with your content.
1.3 Organize Your Ideas
The final step is to organize your ideas. Tools like Notion are great for brainstorming and planning content, but you can also maintain folders or documents to jot down interesting content. This way you’ll have structured plans to refer to when you start creating content. Keeping track of these ideas consistently will make your content creation process simpler.
How To Integrate AI Tools to Brainstorm Ideas
Now that we’ve shared the first and most important steps, let’s get into how you can use AI to improve your brainstorming efforts. This step is simple if used wisely.
If you’re in the writing niche and supposedly have to write some blog posts on a given topic, you can ask tools like Jasper or ChatGPT to generate content ideas and/or blog outlines for you. This will provide you with a starting point, but remember to include your personal perspective, knowledge, and creativity to make the content truly your own. (There are hundreds, if not thousands, of other tools that come to help if you work in other industries as well, like coding, designing, business development, etc.)
Analytics tools such as IBM Watson Analytics help businesses make sense of data. Natural language processing platforms like Google Cloud NLP automate text analysis. Meanwhile, AI-driven image and video tools like NVIDIA’s Jarvis streamline visual content creation.
2. Automate Content Generation
You have a list of content ideas that you want to apply to your strategies. Now, what’s next?
Imagine you run a startup, and you need to drive traffic and boost sales through engaging social media content. To do so, you’ll use the help of AI tools at every step of the way.
First, generating interesting content is the key. (Refer to the step mentioned above.) Traditionally, hiring content creators or designers would be costly and time-consuming, and as a new business maybe this is not the best option. This is where AI tools come to help.
Tools like Canva help you create eye-catching designs just by typing a few keywords related to your niche. Whether you want a blue background or other creative concepts, Canva has now integrated their AI tool called Magic Design, to make the design process even easier for you. There are many other tools you can use to generate images, like Midjourney, Freepik, DeepAI, etc.
For video-based content, platforms like Lumen5 offer AI-generated templates that can match your requirements, to produce interesting video content for Instagram and TikTok.
AI-driven tools (think Jasper, ChatGPT, Copymatic) are super helpful in creating content drafts. These tools will generate contextually accurate articles, blog posts, social media content, and other forms of content. However, pay attention to the prompt you write, as it’s important to have well-written text and not one that sounds automatic.
There are thousands of AI-driven content tools you can benefit from to create good content without having to hire an entire team to do that. But content creation is just the beginning!
Capturing the audience’s attention is just as important. AI-powered tools like Media.io might help you automatically add captions to your videos to make sure the message resonates with viewers. And if you want to repurpose content across various platforms (posting the same video on TikTok and Instagram for example), you can use AI-driven solutions like Repurpose.io.
Once the content is ready to be shared with the world, scheduling posts strategically is the next go-to step. Platforms like Buffer, Publer, and Hootsuite, use AI to schedule content across multiple platforms.
3. Improve Content with AI-Powered Editing
Content editing is a very important step in the world of creation. Businesses or individuals must present themselves professionaly, to offer the right amount of credibility and make a difference from competitors.
AI-powered editing tools are very helpful to improve content, whether it’s a video, text, or images. Quality and efficiency are always significant. For example, for video editing, tools like CapCut and Adobe Podcast Enhance work great.
CapCut is widely used by creators to simplify complex editing tasks with different features, like background removal and video upscaling. This allows creators to produce visually appealing content. Adobe Podcast Enhance is another tool used on videos to improve their audio quality.
For text editing, tools that work great are Grammarly, Hemingway, and ProWritingAid. These focus on correcting grammar and spelling, but also checking readability, suggesting style and tone improvements.
Image editing can be assisted by tools like Adobe Photoshop’s AI-powered tools that can automatically improve photos, making adjustments that previously required a skilled hand.
Tools like Opus and Gling AI revolutionize how long-form content is repurposed. Opus can analyze lengthy videos, identify the most engaging segments, and generate clips complete with captions and titles. This makes it easier to create short, shareable content for platforms like YouTube and Instagram. Gling AI takes raw footage and automatically selects the best takes, saving editors hours of work and ensuring a great final product.
4. Personalize Content for Different Audiences
Personalization is a key strategy in content creation and one effective way to create it is by using the help of AI. AI analyzes user data and helps businesses create content targeted to their audience.
Tools like Dynamic Yield use machine learning to study users’ interactions and preferences. From there, businesses can use the generated info to create personalized content, in the the form of blog posts, social media updates, personalized emails, or other media.
AI is also helpful in personalizing content because it segments the audience based on criteria like demographics, behavior, or purchase history. For example, platforms like HubSpot use AI to segment the audience and provide insights that might be very valuable, such as the type of content users want to read.
Knowing what content to produce allows creators to address the specific pain points and interests of different audiences, which automatically increases the chances of attracting a wider segment.
5. Streamline Content Distribution
Using AI to distribute content not only saves time but also makes sure the content is always relevant and impactful. Effective content distribution maximizes reach and engagement. AI tools like Buffer and Hootsuite automate social media posting so that content is shared at optimal times for maximum visibility.
However, these are not the only tools you can use for this step.
Mailchimp and HubSpot personalize email content and send it when recipients are most likely to engage, which works great for email campaigns. AI-powered platforms like Outbrain which specialize in content discovery and recommendation, place your content on high-traffic websites.
Tools for video distribution are also available, for example, TubeBuudy, which provides insights to optimize the process on YouTube. Moreover, AI in programmatic advertising, through platforms like Google Ads and Facebook Ads, assures ads are shown to the most relevant audience by managing and optimizing ad placements in real-time.
6. Use AI for Advanced Analytics
AI-driven analytic tools process large amounts of data and insights that would be impossible to notice manually. These insights help businesses make informed decisions and optimize operations.
Tools like ChatGPT, and even more advanced solutions like Julius AI, have transformed how businesses handle, interpret, and visualize their data. ChatGPT interprets information to analyze data. This is particularly useful for non-technical individuals who need to understand data insights without getting bogged down in technical details.
Julius AI also helps with data analysis, but also, this tool also offers advanced visualization capabilities and interactive features. Imagine you have a dataset of email sign-ups with timestamps. By uploading this dataset to Julius, you can quickly generate detailed charts and graphs that illustrate sign-up trends over time.
7. Improve User Interaction with AI
User interaction is very important for businesses that want to build and maintain a long-term presence online. However, it would be a challenge for them to keep up with an unpredicted number of inquiries from users who require information. This makes the use of chatbots and virtual assistants more important than ever.
Such tools, which you’ve probably noticed on different websites and social media platforms of businesses, are widely used to provide instant response and support, by answering questions in a 24/7 availability.
Another important benefit of AI-powered chatbots is handling multiple interactions at the same time. This allows businesses to manage high volumes of interactions/inquiries at the same time. For example, a clothing business can use AI chatbots to guide customers through products and answer questions about prices, order statuses, and return policies.
Another example is the AI virtual assistant used by KLM Royal Dutch Airlines, released in 2017, known as “BlueBot.” This AI assistant helps customers with booking flights, providing real-time updates on flight status, and even checking in.
Similar tools allow users to communicate with these virtual assistants, the same way they would with customer service consultants.
Final Thoughts
The integration of AI into content creation processes is revolutionizing the way creators generate, edit, personalize, distribute, analyze, and interact with their work. While AI-driven tools ultimately promise to offer unprecedented efficiency and scalability, creators must remember the importance and necessity of human creativity, while delivering authentic and engaging content.
Simply by utilizing AI strategically, creators can benefit from streamlined workflows, personalize content for diverse audiences, optimize distribution strategies, gain valuable insights from data, and enhance user interactions. Just like all other tools, AI requires know-how and dedicated time to be applied effectively in day-to-day operations. Moving onwards it will grow smarter and so is necessitated by the user in order to harness its potential.